How Engineering mix with Business Management
Technology has now conquered our routine. It has reached such a level of complexity and presence that no one can claim to be able to fully understand it down to the smallest detail. It is, however, what is shaping our world, our society and our economy. Hence the importance of being interested in order to be able to wield it.

Engineering Customer Service
New technologies have created a real singularity in the way markets are developed and perceived. Just 30 years ago, customer feedback was very difficult to obtain and adapting marketing strategy to customer behavior was slow. Thanks to algorithms, it is now possible for a marketing strategy to adapt itself instantly and specifically to each customer. Netflix masters this knowledge perfectly. From adaptive server capacity allocation to moviemaking trends, it's all based on algorithms.
You can click on the link below if you want to learn more about Netflix's marketing strategy.

Netflix Marketing analysis


Analysis made with : Alexandre Moy, Nizar Ben Mohamed, Adib El Ansari
Engineering Communication
Even though social networks allow brands to post advertisements, they can also communicate with an audience through “content marketing”. That is to say, by stimulating an audience by publishing engaging content. Why would a brand use ads if social media users are looking for interesting content they can provide?
Brands are now part of the world of entertainment, although entertaining an audience is a challenge, it is what constitutes a good communication today.

See my social media project : Jobio
Engineering Markets
Today, maths and computing technology can highlight certain logical and psychological mechanisms in our behaviour. For example, the way we assess the value of a good. This has been a big changemaker for business and wallet manager.

To illustrate this point, I have made a small data science project, analyzing rental prices in the real estate sector. Click the link for more information : Rental Price
About
Website made by Mathieu Pardoux.

Mechanical Engineering student at the EPFL

LinkedIn : Mathieu Pardoux

Instagram : mathieu_pardoux